Growth as a Service

Increase your revenues by reaching those, already searching for what you offer…

What’s the potential?..

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Sales-first strategies

You become the first-choice brand by offering an outstanding sales experience.

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Evergreen.je is a Performance-Based
Marketing Agency Service

At Evergreen, we grow new business and repeat revenue streams — with direct marketing services and proactive sales journeys.

We work with professional services, educators, publishers, hospitality, manufacturers, distributors, agencies, and ecommerce — to generate significant increases in revenue, and genuine societal wealth.

Using resources, you already have; your email, website, and unique brand assets.

We build campaigns for; personalised outreach, educational marketing, and search ranking — increasing your audience, engagement, and repeatable sources of income.

Replacing short-term dependency on paid-ads, alone, with long-term organic ranking, sales magnets, and strategic brand partnerships.

Our business is growing your brand value — with repeatable, scalable direct sales & marketing strategies — that grow dividends for all.

With the old agency business model, you pay for time, and take all the risks for results.

With our new growth partner business model, we take on the risks for success — and you buy increased sales and profits, at a discount.

It’s simply business sales intelligence, applied.

Here’s how we do it…

Market intelligence + focused outreach = high-value evergreen connections.

Lead Generation

With the average
email-outreach campaign

40-60%

of emails are opened

5-10%

will reply

1-5%

will book a call

When you know your sales conversion-rate, you know how many emails to send to achieve your sales targets.

Growth then becomes refining the offer, and scaling outreach.

Email Remains The Top CHannel for B2B Sales

How many new clients could you onboard with a regular stream of enquiries?

Sales Funnels

On the average
website landing page

50-100%

click back or close immediately

10-50%

browse further

1-10%

take action

You’ve invested in creating your offers, but how do you increase your followers, opportunities, and sales?

Growing results means increasing direct responses to your calls-to-action.

SALES FUNNELS ARE THE JOURNEY WE ASK PEOPLE TO TAKE WITH US

When was the last time you measured and improved your conversions?

Search Engine Optimisation (SEO)

Through the average
search results page

~40%

click on the 1st result

~20%

click on the 2nd result

~10%

click on the 3rd result

The rest share just a third of the remaining search-clicks.

Only if the top results haven’t already solved the search.

Search-RankingS Yield Measurable RESULTS

What would it mean to your team if we can double your visits, leads, and sales?

First, we measure. Then, we improve.

Now we know your potential.

modern business development is motivating qualified sales to come to you

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Are you too busy working in the business to work on the business?

There’s no shortage of opportunities — but what makes yours stand out?

With infinite competition for attention and spending, you need an edge — a strategic advantage.

Be the first to rank, first to connect, first to present, and first choice.

Identify what works, automate the routine, and iterate — until all your brand assets are earning.

Then, you can restore your focus on value — with customer experience, growth planning, and product innovation.

The fun parts!

You do you.

We’ll bring in more business…

Business Development SYSTEMS

We provide measurable marketing, for predictable sales

When you solve a valuable need, with a reliable, repeatable solution, everyone wins.

These are our three pillars for success — the most profitable strategies we know…

Lead Generation

Once you’ve perfected your offer — send out the invitations.

Identify your total addressable market, their pains, their needs, and their expectations.

Specify your ideal client profile, and find out how to contact them.

Speak to people. Learn first, then solve together.

Sales Funnels and Pipelines

All sales are bought — with time, money, or both.

Marketing is just choosing the mechanisms, methods, and returns for the time, money, and attention that must be paid.

When you give so much value up front, you earn your goodwill and reciprocation.

Then, direct your return on investment — for cost-efficiency or hyper-growth.

Search Engine Optimisation

Your offer must be worth more than the effort of finding — and undestanding it.

Match your website content to your audience’s needs, wants, and searches.

We need to make sure you’re recognised, recommended, and linked-to.

Search engine rankings then become sales rankings.

Have you ever tried solving your problems by simply making everyone more money?

It’s unsurprisingly effective — yet, all too often, neglected.

nothing else matters until you have empathy for your audience’s needs, hopes, and fears

Client Testimonials

We work for all the lives we can improve with growth — and the compound effects of each positive interaction.

Planning.je Launch Success

Planning.je Home Page Screenshot - Created by Evergreen.je Marketing Agency Services Jersey Business Development-SEO Lead Generation Sales-Funnels AI Automation

“With a new brand website for Jersey, we’re delighted to be ranking on the 1st page for local searches within weeks of launch — even for the most competitive keywords.

And, we’re out-ranking much older and bigger budget websites.

Our outreach campaigns have quickly grown both our followers and our sales, from day-one.”

Planning.je

August Awards Win New Clients

August Awards Home Page Screenshot - Created by Evergreen.je Marketing Agency Services Jersey Business Development-SEO Lead Generation Sales-Funnels AI Automation

“Thank you for our new optimised website.

It’s so much easier, now we understand how our content is seen and found on search engines.

The lead-generation campaign and sales process has our new offer fully-subscribed in just a few weeks.

The team is delighted, and enjoying seeing the results in growth — for us and our award-winning clients.”

August Awards

Everything becomes easier when you have a sustainable, reliable, growth model.

outstanding experiences are unforgettable

CREATE OPPORTUNITIES FOR ALL

Business Development

is reverse-engineering results

Sales are the sum of ensuring that every action creates an opportunity — and enough of your efforts are seen.

When you know how many website visits it takes to convert, and what the average connection is worth. Then, we can scale your growth — profitably.

When you know how many calls or meetings it takes to win new business, we can find more connections like those — to grow on-demand.

Quite simply, business is won with; market intelligence, problem-solving content, and clear calls-to-action.

Once we know the price we have to pay for profits — business becomes extraordinarily scaleable.

Total Addressable Market

Where is your target audience?

How big is the addressable market?

What options do they have?

Ideal Client Profile

Start with the best clients you already know.

Study your existing brand champions.

What do they do, where do they go, what do they need, why do they engage?

Solve painful problems

Your offer is the story of successes — with and because of your work.

Your case studies, showcase imagery, videos, testimonials, endorsements, reviews, and results.

You’re rewarded relative to the value of the challenges you solve — with your experience.

reciprocation powers relationships

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Frequently Asked Questions

Ask us anything about how we generate genuine growth for your brand…

Evergreen.je is a new kind of niche marketing agency.

We’re based in Jersey, promoting international brands with our unique systems for growing sales and exports.

Our targeted marketing services offer you:

Our experience and speciality is with professional services, educators, publishers, hospitality, manufacturers, distributors, and ecommerce — with established brands that have capacity to grow.

Our priority is helping businesses and organisations looking to grow exports, due to the size of markets this allows us to develop, and the significant societal wealth that export growth creates.

We currently work with clients in Jersey, the UK, Europe, and the US, and welcome global enquiries for our enterprise-level services.

For businesses that only sell locally, or are under £50k net profit in the last 12 months, we offer complimentary advice as part of our contribution to the community.

Most marketing agencies offer branding, design, website building, social media, and various other foundational marketing services for brand awareness, and interrupt-type marketing campaigns.

We’re direct sales orientated — capturing intentional search demand, finding and connecting with people looking for what you offer, and taking prospects through the sales process.

Our strategies are based on the Pateto principle, focused on the 20% of actions that generate 80% of results — this means being pro-active online business development agents, as an extension of your own sales team.

Yes, we’re a team of data analysts, software engineers, copywriters, content creators, and marketeers — focused on growing brand value, with marketing assets, search traffic, leads, contacts, and profitable sales.

We can work independently, with your in-house team, or alongside your agency partners.

Our typical break-even target is 3-6 months, and a multiple return within 12 months.

We also offer paid on performance setups, where we bear the fixed costs, and you have a predictable, profitable, scaleable return.

And we appreciate a nice testimonial and referrals, once you see the results.

For “long tail” search terms, yes, quite quickly.

For more competitive search terms, this will take time — but is possible with sufficient resources.

Only the most competitive of global generic terms (eg: “cheapest car loans”, “best coffee machine”, “lawyers in {location}”, etc) will take a significant commitment and team-wide dedication to compete on.

We focus on value. More specific search terms often yeild higher buying-intent. Ranking for dozens or hundreds of more specific searches then adds up to ranking higher for the more competitive shorter search terms.

We start with competitor analysis, to calculate what it would take to out-rank existing results — then get you moving up the ranks.

It is our overall target to rank you number one on Google, for all your most valuable search terms.

We can show you how existing sites achieve their top positions — to compare, and then compete with superior signals for your brand’s pages.

Website designers are primarily focused on your branding, website design, and features — aiming to make it functional, and look “unique”.

When saying a website will be “SEO optimised”, that tends to mean the platforms they use will include features that ticks a few boxes for technical SEO. (You can use our Free Instant SEO Report to check which ones.)

This is great for giving your brand a memorable identity, and graphical assets you can reuse for your social media marketing — but it’s not enough to rank high on search engines, alone — and it doesn’t pro-actively reach out to prospects. It’s just a digital brochure at this point.

What we do is much deeper than this. It can be more work than the entire website building project, because we’re designing the content, communications, and connections.

The only thing that ranks pages higher, is the quality of the content and backlinks.

There are no magic SEO website platforms.

What you say, and how you say it, is more important to search engines, and readers, than the branding.

More-often we see excessive designer branding that has the opposite effect on search ranking and reader engagement. If it dilutes and distracts from the content that people seek, it’s not serving its purpose.

Some agencies also offer pay-per-click advertising management, too. It may get traffic, but this is very expensive, and temporary. It might also stir up a bidding-war on your brand and niche — that results in everyone paying more.

Many people use ad-blockers now, too. So those people don’t see any ads in search engines, or when browsing social media with a web browser.

Our search engine optimisation work builds long-term preferential ranking in search engines — to maximise your free and authentic, organic search traffic.

Often users prefer to click on the organic results than the ads. They might feel ads are trying to bribe attention — as opposed to earning it through search engine’s impartial ranking — seen as a better reflection of content quality, due to reviews and backlinks from other websites.

We bring our own toolkit for data analysis, content creation, and email delivery.

For search ranking, we just need a read-only invite to your Google Search Console, Bing Webmaster Tools, and any other platform you want us to get you ranked higher on.

For content creation and optimisation, we simply need “Author” user logins for your website and any relevant channels.

You can approve all content, before going live, or let us be an “Editor”, and manage quality controls for you.

For partnership websites, we build and manage the entire site — following your brand and content guidelines — or create you the content guidelines, if you don’t have them.

Our primary services are “done for you”. To begin with, there’s some short discovery meetings with your team.

Then, most clients find a check-in call every few weeks is sufficient to monitor progress, exchange feedbacks, and confirm priorities.

Staff training is provided ad-hoc, to ensure your team is making the most of the opportunities we present.

The rest often then just happens via email, to continue conversations and progress as priorities arise.

Our jobs is to make sure your jobs are easier — with more suitable connections coming to you — for your then focusing on client experience and service delivery.

Technically, yes, if it is necessary, and you are looking for our unique approach to design, presentation, and performance.

Website design preferences can be very personal, so we’re more than happy to work with a designer you already know, or a style you are looking to replicate.

Equally, we recommend you have or engage one of the excellent local Jersey web design and marketing agencies, or brief your in-house team, who may also cover social media marketing, newsletter design, and all your other more designer brand assets.

Our focus is maximising sales.

We’re happy to share details with your team on how we build search-engine and user-experience optimised websites — to help your project’s technical SEO needs.

The best use of our capabilities is in search engine optimisation, keyword research, content strategy, sales funnels, conversion optimisation, and lead generation.

Most of this can be done as fellow users of your website content management system.

We don’t need Admin access to anything. Although, contact details for your trusted Administrators may help, in case we spot issues, or they need help fixing anything.

Possibly, we will certainly offer independent feedback on how it appears to us, and how aligned with your audience it appears to be — to help our traffic and lead generation work to be as effective as possible.

Again, we still recommend looking at the many experienced local Jersey marketing and design agencies, for their focus on this.

The more consistent and clear your branding, the more effective our work will be. So, we can certainly discuss this, if it appears to need a refresh.

Our work is independent of branding, though — we prioritise sales and contacts growth.

You can review your branding before, during, or after — our work will still be very effective, paying for any new design work you might like, and much more.

We don’t work directly on social media marketing creative, as this is often more brand-building than direct sales and marketing. Our focus is on generating growth with direct, attributable connections and sales.

We can however look at, and advise on the best strategies we know for growing your likes and follows with some specific tools, techniques, and habits.

We can also source and engage influencers with larger followings, and secure legitimate and compliant endorsement arrangements.

For branded social media content, we recommend a combination of in-house team strategy, and support from a local Jersey marketing and design agencies — for their focus on branding aesthetics and general branded content.

We will, of course, follow the same brand guidelines — or, if you don’t have, we can create guidelines from your existing marketing materials.

Very little, since we’re providing a complete; sales guidance, engineering, and reporting service.

You should expect us to suggest, agree, and then exceed your targets.

Your focus should be preserved for delivery, and scaling your capacity of your services.

We do encourage training sessions with any existing content teams — to maximise their effectiveness.

Two-weekly or monthly catchup calls are often enough for project strategy updates. The rest of our communications can be by email, and you’ll receive regular performance reports.

Of course, you should also be seeing the results as we go.

We do recommend having a copywriting styleguide for your brand, if you have a particular style, tone, and brand voice needs.

Otherwise, we will create a writing guide to match your industry language — which you’re free to help evolve, reuse for the rest of your team, and with any other editorial and public relations service providers.

We work on a partnership basis, by calculating a cost-plus-performance remuneration — to ensure significant aligned targets and results.

We only win if you do, and will make you aware of all strategies, tactics, methods, and initiatives to follow progess.

The top and bottom lines are the ultimate measures of success — for this, we provide full reporting on all the factors that we can influence in making your financials positive, and growing.

We start with a discovery call. We are then available for local meetings, and training sessions, if required.

We’re in this to create growth engines for all kinds of Jersey export businesses and organisations.

As we grow our clients directly, we’ll further contribute to the community, with education, inspiration, tools, and training — to grow the economy and productivity for everyone we can.

Our advice, insights, and education is all free. Just book a call, and try us.

If you can do what we do, even better, we can help you scale.

Our time is finite, so must be budgeted and allocated fairly, based on commitments in both directions.

Budgets can affect speed to a certain extent, but we aim to work for cost-plus-performance — so it is in all our interests to make the overall costs as small as possible a percentage of the revenue, profit, contacts, and growth we’ll generate for you.

We only work on projects that we can calculate will pay for themselves, quickly and cost-efficiently — to enable yours and our growth, to then do the same for more of Jersey brands’s promotional needs.

There’s a multi-decade-long stagnation in productivity in Jersey. We’re taking direct action, and offering our skills, experience, and networks directly to the cause.

We believe strongly that productivity can only be improved by upskilling the all industries — and promoting all Jersey export brands as far as they wish to reach.

Let’s make Jersey brands the model brand-influencers for every industry!

All retainers are based on an affordable monthly budget, generally with a 12-month minimum term — to ensure a significant positive return.

For any smaller local businesses, with an average annual net profit below £50k in the last year, we’ll do all we can to give you free information, tools, and guidance to grow you to at least that or more — before we could consider any retainer commitment — and then no more than a smaller percentage, to keep you growing.

Our business is generating significant financial growth — we won’t be a cost that could hinder this.

We just need to cover the basic setup costs, and then work paid-on-performance — for aligned goals, and cashflow-positive results.

Our priorities are profitability, sustainable growth, and self-sufficiency for our good neighbourly Jersey businesses, and their exports.

The compound effects of export growth gives our community far more than we could ever generate with local to local marketing alone.

Sure, we can help grow your client’s export sales, in tourism, agriculture, and professional services — and your own, if you service international clients.

Our primary goal is generating economic growth for Jersey brands, through exports.

We designed our service packages to help improve a positive balance of trade for Jersey, and generate genuine societal wealth.

It’s a rare and important community here, that we care for — and a model of the successes possible, with the independence and local innovations that we represent.

Our work might not be best used in ranking you for “best website design jersey” or “marketing agency jersey” — you can try that yourselves, if it matters to you.

If you want to rank for “best design agency uk”, “offshore” or further afield, that could be a challenge — but there’s many other ways to grow.

Agency services tend to grow quickest with our lead generation strategy.

Other services are often a combination of strategies — depending on the niche, specialities, and targets.

If you want to commission and manage our services for your clients, we’re open to collaborations that fit with our primary objective; growing Jersey exports, awareness of Jersey brands, and their competitive skills.

And, if we may ask in return…

What does success look like for you?

vanilla surprise is something we already like, but didn’t expect — always over-deliver

Next Steps

To find out more about our toolkits for business development, please book a discover call, in complete confidence.

In preparation for our chat, please have a think about;

  • your targets,
  • your timeline,
  • what’s working already, and
  • what could be better.

We’ll share our first-impressions, insights, and typical client results.

You get a copy of your personalised pitch deck, our research notes, and any requested recommendations.

Still not sure?

See if we’re a good fit…